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During our consulting practice, we are often asked how to promote a particular line of business online and/or offline. Today, we are going to discuss how to promote an online bookstore. The suggestions may apply to other online businesses as well. So, let's get started without any further …

20 Ways to Promote Your Online BookstoreRead More

Just yesterday, I happened to have a look at the shopping cart checkout process of a famous B to C multinational brand in Japan.  The Website looks great and they offer huge number of products to their retail customers. However they have got some massive problems with shopping cat process without …

How to Fix Checkout Processes?Read More

The following list contains some of the characteristics of a great testimonial on your Web site.  Please try to use these and you will be on your way to converting more visitors into paying customers. Extract the most important point from the text of the testimonial or review and make it the …

Ingredients of a Successful TestimonialRead More

In the following lines, we are going to list up some of the most important conversion secrets of one of our customers.   They have not allowed us to use their name on the web. However, the following techniques can generally be applied in all kinds of websites. So, stay tuned and start implementing …

Conversion Secrets of A Great WebsiteRead More

Social media marketing has gained lots of traction in the recent months and years.  As an online marketing manager, one needs to have a solid grip on the concept of social media and how to apply its strategies to earn more income from their web properties. In the following lines, we will list some …

How to Use Social Media to Earn More MoneyRead More

This is the post I have been wanting to write for so many weeks and months.  Auto industry is the industry I have been involved for such a long period of time, both at an academic level in my university days and as a web design and Internet Marketing/conversion optimization professional in the later …

Japanese Automakers’ English websites SEO Compatibility ReportRead More

These days, everyone wants to improve the return on their investment on their websites. To my understanding, following are the most important ROI metrics one should look for when deciding whether their online initiatives are successful. …

Improving ROI of Your WebsiteRead More

Japan is a lucrative market for SEO services.  However, due to the unique language and other cultural factors, it has been difficult for foreign SEO companies to penetrate into this very attractive market.   To rank higher in the search engines for Japanese market, the following ten factors play a …

Top 10 SEO Factors in Japanese MarketRead More

Recently, there has been a lot of discussion on the Internet about geo-location. In this post, we will share some observations, tips and tricks on performing SEO for the Japanese market. There is no doubt that Japan, being the second-largest economy in the world employs some of the best brains in …

Geo-targeted SEO and the Japanese MarketRead More

Recently, there has been a lot of debate about local search and its related topics among the SEO community.  Everybody seems to want to talk about it. The truth of the matter is that local search is indeed, the centerpiece of all the search we, the consumers perform on the Internet day in and day …

Local Search in JapanRead More

The return on investment (ROI) of a web site is the ratio of money gained or lost on your website verses the amount of money you have spent on the website project in whatever way you did. Measuring the ROI of a Web site The ROI of a web site can be measured in a number of ways and for a number of …

What is website ROI anyway?Read More

Few things needed to think hard and smart before you really start designing your website for a great return on investment are as follows. Determine Goals & Expectations What do want your Web site to do for you? The reasons could be many as.: Get leads for your business Generate revenue for …

Managing your Website for a Great ROIRead More

For several years now, businesses have been focusing on SEO and Pay per click (PPC) campaigns to improve traffic on their websites and achieve top rankings with Google, Yahoo and Bing etc.   The sole purpose of SEO and PPC budgets has been to get as many clicks as possible.  This is not a bad goal …

Which is the first to take- Conversion or SEO?Read More