Few things needed to think hard and smart before you really start designing your website for a great return on investment (ROI) are as follows.
Determine Goals & Expectations
What do you want your website to do for you? You could have many goals for your website. Some of these goals might be as follows.
- Get leads for your business
- Generate revenue for the company
- Enhance the branding image of your company
- Provide information to the interested audience
Determine Your Target Audience
You do not create your website just for yourself. Rather, you always have some target audience behind creating it. You create it so that others can view and take the actions(s ) you want them to take. For you to be able to fulfill the varying demands of your target users of the website, you have to understand exactly what objectives they want to accomplish by visiting and using your site, what kind of people they, are and how they make buying decisions
What is your take on the issue of ROI for your website? Please feel free to give your comments in the following lines.