Conversion Secrets of A Great Website

In the following lines, we are going to list up some of the most important conversion secrets of one of our customers.   They have not allowed us to use their name on the web. However, the following techniques can generally be applied to all kinds of websites. So, stay tuned and start implementing at least some of the techniques mentioned here on your own Website. You will surely start reaping substantial benefits out of these techniques without spending an extra dime.

1. Add the contrasting background to make your landing page(s) standout
2. Add appropriate icons here and there on your pages to get the attention of your target audience
3. Create a catchy heading to grab the attention of your visitors immediately
4. Provide THE most important piece of information on your web page in the above the fold area
5. Arrange your page design in a way that a  visitor can quickly scan the page before going into the details of your offerings. For this purpose, use appropriate headings, sub-headings, and catchy icons to give a rough idea of what the page offers
6. Consistently show in the content what benefits people will get by buying your product or using your service
7. Give a summary of your offerings at some appropriate place on the page which lists up the main points mentioned in the copy of the page
8. A sentence or a few important and catchy words should be written  in bold to draw the attention of your visitors wherever appropriate
9. Give social proof that other successful people are actually benefiting from your products or service offerings
10. Show the logos of the most important customers who are currently using your service. Testimonials, peer review, and case studies could provide the all-important social proof your customers look for before pressing the purchase button on your website
11. Offer them to ask questions to give them assurances
12. Try to use the words ‘you’ or ‘your’ instead of ‘I’ or ‘We’. For this, you may have to change the order of the sentences substantially. But remember this website is not for you but your customers. So, give them what they want before thinking about your own needs and goals
13. Clearly state the nature of the problem your customers can solve by using your product or service
14. Once you have spelled out the problem, give them a clear solution so that they can correlate these two concepts easily
15. Differentiate yourself from the pack. Tell them exactly why you are better than your competitors in solving their problems
16. Provide a money-back guarantee if possible,  to reduce the potential risk your target customers may have in their minds
17. Provide a clear call to action button which suits the content of the page in question
18. Ease the checkout process. This is the stage where most of the would-be customers abandon their shopping carts
19. Finally, test the landing pages of your site again and again and again.  Ask your customers what problems do they have with the existing design or copy and then try to remove the bottlenecks they facing while purchasing from you