Why page speed is important for your site in 2020? Studies of human behavior on the Internet have shown that the average human attention span has dropped from 12 seconds to 4 seconds since 2000.
What does that mean for you as a website owner who wants to have attention from its existing and future customers?
Being a marketer and salesperson of your company, your job should be to show your impressive content to visitors and convince them to stay on your website for as much time as possible.
If your website is slow it means users will leave it even before it loads fully.
Recently, we conducted an experiment to study the behavior of website visitors and the page speed of some of the larger sites such as Amazon, Google, and Facebook, etc. According to their research, a 1-second delay in the loading times of a site could lead to a 7% drop in conversion rates, 11% fewer page views, and a whopping 16% decrease in customer satisfaction.
Google Determines Website Rankings Based On Page Speed
For the past few years, Google has started ranking websites based on page speed of the site as well. These days, nobody can ignore Google if they want to be successful in their online businesses. So, as a marketer, you need to improve the page speed of all your website pages.
But, what is Page Speed?
According to Moz.org, “page speed is a measurement of how fast the content on your page loads”.
How To Improve The Page Speed Of Your Site?
Every content management system (CMS) requires different methodologies the improve the page speed of their sites. The three most popular CMSs like WordPress, Joomla and Drupal offer their own ways of improving the page speeds of the sites built on these platforms. However, there are some common issues that you have to consider no matter which CMS you use for your website.
- Minify CSS, HTML, and HTML
- Reduce redirects to a minimum
- Leverage browser caching so that repeat visitors can see your pages speedily
- Improve server response time by choosing the best web hosting solutions (we recommend Siteground for the most optimum speed of your site)
- Use content distribution networks (CDNs) to effectively distribute the load of delivering content to your target visitors. We recommend Cloudflare for the best results.
- Optimize images by using tools like Gimp or Photoshop
The tools mentioned above are for all types of websites to improve the page loading speeds. However, we plan to discuss specifically how you could significantly improve the page speed of your site for the three most popular content management systems separately. So, please stay tuned.
In the meantime, please do not hesitate to contact us at your convenience should you have any questions regarding any issues with your website by sending us an email message firstname.lastname@example.org.
Tools To Check The Page Speed Of A Website
Please use any of the following tools to check the page speed of your site.
Google Page Insights
GTMetrix Page Speed Checker
Pingdom Website Tester
Which Page Speed Tool Is The Best?
We will not mention any specific names. However, you may want to check the page speed of your site on more than one tool to have a more balanced idea of how your website is performing.
Check The Page Speed Of Your Competitors` Websites As Well
You may also want to check the page speed of some of your competitors so that you have a pretty good idea of how is your website performing as compared to those of your competitors.
Resources For Page Speed Improvement
- Google Developers Documentation: Page Speed Rules
- Optimizing Page Speed – Actionable Tips For SEOs and Web Developers
- Google Page Speed
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